Vaping is a rapidly growing habit in Great Britain, particularly among younger people. Research by the anti-smoking charity Action on Smoking and Health found that in 2022 7% of 11- to 17-year-olds in Great Britain used e-cigarettes, up from 3.3% the year before.
Plain packaging needs to be brought in to protect young people’s health. This would undermine efforts to hook a new generation on nicotine. Without logos, colours or images to draw on, vape products will be less able to communicate with potential customers.
