Dyson’s OnTrac headphones promise to deliver "best-in-class noise cancellation" by sampling external sounds “384,000 times a second”

Dyson OnTrac.

Having re-thought the vacuum cleaner and hand/hair dryer, British company Dyson is now turning its innovative eye to the world of headphones with the $499 OnTrac.

This isn’t the first time Dyson has stepped into the world of personal audio. It previously gave us the Zone, a slightly bonkers looking product that combines headphones and an air purifying mask. This is the company’s first ‘pure’ headphone product, though, and given its price tag, it looks like it’s designed to compete with the likes of the Apple AirPods Max and Sonos Ace.