Instead of hanging out with venture capitalists or tech entrepreneurs as they used to, brothers Dylan and Will McMahon, and their father, Ross, headed to the Liverpool baby and toddler show last weekend to talk to parents about infant formula.
Their family business, Kendal Nutricare, founded in 2015, is the only British baby milk producer, competing against multinational food giants Danone and Nestlé. UK market share for their Kendamil brand has jumped from 0.5% in April 2020 to more than 10% now.
