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Benzinga
Benzinga
Business
Madison Troyer

Dupe Culture At The Supermarket: Sales Of Store-Brand Products Up By 4%

CNBC Michael Swanson
grocery store

Sales of private-label products, more commonly referred to as store brands, rose by 4% over the last year, according to the Private Label Manufacturers Association.

The $9 billion increase, which brought sales of private label products to a record $271 billion, is caused by a number of factors, according to CNBC.

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