If you’ve looked for the perfect neutral paint in recent months, it’s likely you’ve come across the Egyptian Cotton shade by Dulux which has been going viral on TikTok over the course of the past year. But why, you might ask.
It’s not uncommon for a particular colour to quickly become a sought-after paint trend – butter yellow and olive green being some of the most recent examples. But it doesn’t happen often for a specific paint shade from a particular brand to reach a viral status to the point that its sales rise 33% in the space of a single year. And no, Egyptian Cotton’s sudden fame is not tied to its novelty factor as it’s been part of the Dulux range for a while now.
