Punters will have to shell out more money for their favourite pints after Diageo announced a price hike for its products.
The company said a 12% rise in wholesale price will be put in place from February 1. That means the price of Guinness, Smithwicks, Hop House 13, and other drinks produced by Diageo will see a jump in prices.
In November 2022, the company said it was going to withhold price hikes due to the cost-of-living crisis for the rest of the year but said it had now absorbed cost increases “for as long as possible”. Now, pubs will add 12 cent to the price of a pint across Ireland, excluding VAT.
