You might have seen the viral Dubai chocolate bar on your social media feed. You know the thick, brick-like bar filled with a pistachio-green substance, that looks gooey and sounds crunchy whenever someone takes a bite? Yeah, that one.
Dubai’s Fix Dessert Chocolatier “Can’t Get Knafeh Of It” bar has spread like wildfire on the internet, like most food phenomena.
A TikTok video featuring the kunafa-inspired chocolate bar has garnered more than 90 million views. This has sparked a global trend as food enthusiasts and content creators share clips of themselves tasting the sweet treat.
The bar is made of shredded filo pastry (kataifi) and pistachio cream encased in milk chocolate. Other flavours include baklava, karak and Lotus Biscoff.
British-Egyptian entrepreneur Sarah Hamouda, 38, is the genius behind the bars having founded Fix Dessert Chocolatier in 2021 as a side hustle.
@hibaxkh Trying Dubai’s VIRAL chocolate 🤯 @fixdessertchocolatier Costs 89 dhs with delivery only avaialble in 🇦🇪 Honest option: Unique flavor but too sweet for me and very expensive so definitely a one time purchase 👀 Would you try it out? #viral #foodtrend #viralchocolate #fixdessertchocolatier #uae #dubai #trending #desserttiktok #foodie #asmr #mukbang #foryou #fypシ
♬ original sound - Cloudninecouture | Food&Travel
She wanted to create something beyond the “typical” chocolate fix after being inspired by her cravings during pregnancy.
“We take a lot of time and effort and put a lot of love into our bars,” Ms Hamouda told CNN
She said the brand's buzz had been “unreal” and that Fix's daily orders had increased from single digits to five hundred.
“To be honest, not at any point did I think this was going to become global,” Ms Hamouda said. She said she had received videos and messages from people in diverse places such as Canada, Argentina, and Romania.
The popularity of Dubai's chocolate has inspired many establishments to create their versions, allowing you to enjoy the treat without needing to travel to the UAE.
Here’s where you can buy it in London.
Where to buy the viral Dubai chocolate bar in London
Maison Samadi sells replicas of the bar for £15.75.
If 110g isn’t enough you can get 290g more of the delicious bar with Sehr-i Antep for £19.99.
Qoqoa has also produced a version, mainly using Turkish ingredients, for £20.
You can even make it yourself at home if you fancy a challenge. There are many tutorials online and here’s one to start you off:
@harrisonwebb97 Making the viral dubai pistachio chocolate bar 🍫 #dubaichocolate #viralfood #pistachio #knafeh #chocolate #fixchocolate #dubai #easyrecipe
♬ original sound - Harrison Webb
