Aussies have superior fashion — and while we’re (not) totally unbiased when we say that, we’re pretty certain that it’s been proven thanks to celebs rocking our local labels time and time again. And this time, one of our most Insta-worthy activewear brands has reached star status — we’re talking Dancing With The Stars status.
The Aussie activewear brand we’re talking about is Sydney brand Crop Shop Boutique, otherwise known as CSB. It’s gone viral thanks to its distinct gymwear and loungewear that heavily focuses on fashion rather than solely functionality, and TikToker Alix Earle has been rocking the brand throughout season 34 of DWTS .
Alix Earle loves to give her followers behind-the-scenes glimpses of her intense training with her dance partner, Val Chmerkovskiy, often posting photos and videos of their antics to her social media. And we’ve clocked her in the brand’s distinct styles time and time again.
CSB’s halters with built-in bras seem to be Alix’s go-to in the rehearsal room. We’ve spotted her in the Form Eden Tank ($74.99), Form Athena Tank (now $44.99, usually $74.99), and Cropped Zip Hoodie ($99.99).
The best part? CSB’s Black Friday sale is currently live, with up to 50 per cent off select styles. IDK about you, but I’m using Alix’s outfits as activewear inspo for future Pilates workouts.
With the Dancing With The Stars season 34 finale airing today at 12pm AEDT, we’ll be keeping a close eye on whether Earle brings one last CSB moment to the rehearsal room (and our feeds). While we unfortunately can’t watch her performance live since DWTS isn’t available to watch in Australia, we’ll constantly be refreshing our TikTok feeds, waiting for the content to roll in.
But Alix Earle isn’t the only famous face giving the Aussie label its well-deserved spotlight. Dua Lipa, Kaia Gerber and Ashley Park have also hopped on the CSB bandwagon.
Dua Lipa has been spotted repping the brand on Instagram in recent months, often seen in sleek gym selfies and mid–Pilates or yoga poses. Her go-to style seems to be the Freedom Micro Crop ($69.99), a halter style scoop neck crop with a thin band holding everything together at the back.
Definitely one for low-impact workouts, but it’s super cute.
Kaia Gerber’s style of choice is one of the brand’s best-selling styles, the Celine Crop ($69.99). With a plunging V neckline and backless halter style, it’s the kind of top that blurs the line between activewear and everyday wear — the sort you could spot at a Pilates class or on a coffee run.
That’s exactly what founder Rachel Dillon aimed to create with CSB.
“I wanted to create pieces that made women feel good, like they could walk into the gym and then to brunch, without needing to change,” she said in an interview with Forbes.
“There was this huge gap between style and performance, and CSB was my way of filling it.”
It’s in high demand, too. According to the brand, they’ve experienced over 113 per cent growth in the past 12 months.
Other than activewear, CSB also has a collection of loungewear and ready-to-wear athleisure that doubles as the perfect ‘jeans and a nice top’ attire. Emily In Paris actress Ashley Park posted to her Instagram Story in one of the brand’s strapless tops — a structured yet stretchy design that fits right into CSB’s signature aesthetic: sporty silhouettes with a polished, fashion-forward edge.
Want to recreate the look? We’ve found the pieces our favourite it girls are wearing.
Celebs Spotted Wearing CSB
Alix Earle
Alix Earle’s pink sets are both part of CSB’s Form range, a light compression and high-stretch fabric that’s designed to be worn all day long. It seems to be Alix Earle’s go-to range from the brand, and with how cute it is, we don’t blame her. She’s also opted for rich chocolate brown and classic white sets during rehearsals.
Dua Lipa
Dua Lipa’s no stranger to Crop Shop Boutique. Our favourite Pilates Princess has posted to her Instagram wearing a bunch of sets from the brand, and we’ve hunted down all of them, from sports bras to flare leggings.
Kaia Gerber
Kaia Gerber opted for CSB’s signature silhouette, the Celine Crop — a plunging, open-back design that’s equal parts sporty and sleek. It’s simple, sculpting, and subtly sultry.
Ashley Park
While the other girlies have gone for cropped tops and sporty sets, Ashley posted to her Instagram Story in the Terry Longline Bandeau (with a salad dressing that looks bloody delicious, mind you).
BRB, going to go add all these to my cart.
Image credit: Alix Earle
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