Irreverent and rebellious, Dutch design collective Droog held its first Milan presentation in 1993. Thirty years on, Milan’s Triennale and Rotterdam’s Het Nieuwe Instituut present ‘Droog30. Design or Non-design?’, assembled by independent curator and Wallpaper* Milan Editor Maria Cristina Didero and Richard Hutten, Droog founding member alongside fellow designers including Gijs Bakker and Renny Ramakers. The collective’s name is a Dutch word meaning ‘dry’, indicating a general preference for a minimalist and essential approach to design.
