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The Guardian - UK
The Guardian - UK
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Emma Beddington

Dressing like a witch is in fashion – finally I am ahead of the curve

Casting a spell … witchcore.
Casting a spell … witchcore. Photograph: Posed by model; skynesher/Getty Images

“It’s time,” the New York Times says, “to start dressing like a witch.” I don’t think this headline filled me with joy just because it was one of the few not to give me palpitations and a 20-point blood pressure spike; I’m genuinely excited to read that witchcore is coming.

Despite wearing the same grubby sweatshirt five days a week, I love finding out what florid, fever dreams fashion has cooked up: can it ever top Balenciaga spring/summer 2023, when furious-looking models trudged through mud in giant boots, like teens forced to walk the family dog in winter? This report suggested the current round of shows were less out-there, but brimming with good news for the middle-aged homeworker. There is, reportedly, “a very witchy vibe to the entire season”, exemplified by the Tom Ford show and the upsettingly named fashion house Matières Fécales (fecal matter).

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