
Despite many tech and artificial intelligence (AI)-driven stocks surging in 2025, ServiceNow (NYSE: NOW) is a high-profile name that has failed to impress. As of the Oct. 1 close, shares have provided a return of -14%, and are down 22% from their 52-week high. The stock has shown particular weakness recently, down more than 11% in the past three months. This fall makes assessing the potential for significant recovery in NOW shares pertinent.
Below, we’ll break down what ServiceNow does, its financial trends, and strategic objectives. Doing so will show that there is significant reason to believe ServiceNow could stage a marked recovery going forward.