In 2004, on Mayfair’s Dover Street, Rei Kawakubo, founder of Comme des Garçons, and her husband Adrian Joffe founded a multi-brand retailer that defied expectation — and continues to do so as it flourishes, in vast five-floor glory in its Haymarket home since 2016, while others crumble around it.
While it has evolved into a network of luxury and rising star fashion names spanning New York, Tokyo, Singapore, Paris, Beijing and Los Angeles, its London roots make up the foundations and shoppers here wear their association as a badge of honour.
