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The Independent UK
The Independent UK
Anna Wise

Domino’s unveils new premium pizza range to take on restaurant rivals

Domino’s is poised to launch a new range of thinner-crust, Italian-inspired pizzas, aiming to tap into the more premium end of the takeaway market and attract a wider customer base.

The fast-food chain indicated this strategic shift responds to growing consumer demand for a "restaurant experience at home."

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