Domino’s Pizza has undergone its first rebrand in more than a decade with the hopes of selling more pies in a market where fewer Americans are ordering takeout or eating at restaurants.
Domino’s introduced new black-and-gold boxes, with a thicker font called “Domino’s Sans”, last month, as well as a new jingle. The pizza chain has also launched its first mozzarella stuffed-crust pizza and established a partnership with DoorDash to draw customers back and boost sales.
