
Dog owners tend to take bigger risks and respond more to reward-oriented advertisements. Cat owners, on the other hand, are more cautious and more likely to react to ads emphasizing risk aversion. Those are the two main findings from new peer-reviewed research I co-authored.
My dog Midoo is always eager to join me in various activities and is never hesitant to show her excitement when people appear at the doorstep. By contrast, my cat Mipom is more alert and suspicious when she is around strangers, keeping a comfortable distance from people. I wondered, do their general dispositions have any impact on my own behavior or the decisions I make?