Get all your news in one place.
100's of premium titles.
One app.
Start reading
Creative Bloq
Creative Bloq
Technology
Daniel John

Does Apple's rumoured iPhone rebrand reveal a company in crisis?

IPhone 17 Air render.

Three years ago we got the iPhone 14, two years ago we got the iPhone 15, and last year we got the iPhone 16. Who knows what we're getting this year? Well, actually, for the first time in a long while, that joke might not be applicable in 2025, with Apple heavily rumoured to be jettisoning its naming conventions for iOS, and potentially the iPhone itself.

Somewhat confusingly, Apple has been strongly rumoured to be ditching skipping straight from iOS 18 to iOS 26 when revealing the next generation of its mobile software at WWDC today. After nearly 20 years of consecutive numbers, the company has allegedly decided to name it after the coming year. And some have suggested the same change could hit the iPhone, with the iPhone 16 being followed by the iPhone 26. As one Redditor succinctly puts it, "This both makes a lot of sense and makes no sense at the same time."

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.