The Breakdown
- Stellantis fell three percent in the United States last year.
- Dodge, Alfa Romeo, and Fiat were hit the hardest.
- Chrysler and Jeep grew by one percent.
Given everything that has gone on at Stellantis over the past year, 2025 could have been far worse. Full sales results for the company’s U.S. operations are out, and the automotive conglomerate ended the year down just three percent overall. Deliveries slipped to 1,260,344 units, weighed down primarily by Alfa Romeo, Dodge, and Fiat, all of which posted double-digit declines.
Alfa Romeo suffered the most in 2025, with shipments plunging by a whopping 36 percent to just 5,652 vehicles. The aging Giulia sedan and Stelvio SUV fell by 41 percent, while the smaller Tonale crossover declined by 29 percent. The outlook isn’t encouraging, either, given the brand’s thin product pipeline over the coming years.
Moving on to Dodge, 2025 was also a challenging year. Shipments fell by 28 percent to 101,927 units. The ancient Durango continued to do the heavy lifting, jumping 37 percent to 81,168 vehicles. By the numbers, the Durango accounted for nearly 80 percent of all Dodge sales in the U.S. last year.
Dodge’s Tonale equivalent, the Hornet, had an abysmal year, with sales falling off a cliff. The Americanized Alfa dropped by 54 percent to 9,365 vehicles. That doesn’t come as a surprise, as production of the 2026 Hornet was postponed in July due to tariffs. It remains unclear whether the Hornet will even receive a facelift like the Tonale did last year. Even if it does, it’s hard to believe a mid-cycle update would move the needle.
Fiat sits at the bottom of Stellantis’ U.S. sales rankings for 2025 after delivering just 1,321 vehicles, down 14 percent from the previous year. Demand for the adorable 500e electric city car, the sole-surviving model, isn't great, and the upcoming arrival of the even smaller Topolino is unlikely to make a meaningful difference.
Another Stellantis brand that declined last year was Ram, albeit by only two percent, to 431,670 vehicles. Chrysler, by contrast, edged up by one percent to 126,373 units, while Jeep also posted a one-percent gain, reaching 593,401 vehicles.
Here's how Stellantis fared in the U.S. in 2025:
| Brand | 2025 Sales | 2024 Sales | Difference |
| Alfa Romeo | 5,652 | 8,865 | -36% |
| Dodge | 101,927 | 141,730 | -28% |
| Fiat | 1,321 | 1,528 | -14% |
| Chrysler | 126,373 | 124,683 | +1% |
| Jeep | 593,401 | 587,725 | +1% |
| Ram | 431,670 | 439,039 | -2% |
Motor1's Take: Alfa Romeo’s performance in the United States is concerning, especially since future products remain a long way off. The current Giulia and Stelvio will remain on sale longer than initially planned due to delays in their replacements. Stellantis needs more time to engineer combustion engines back into models that were originally intended to be EV-only. Alfa Romeo has abandoned its goal of becoming a purely electric brand and will continue offering ICE powertrains for the foreseeable future.
Dodge has a chance for a better 2026 with production of the Charger Sixpack beginning last month. A new Durango will have to wait, however, as the next-generation SUV isn’t due until 2029.
Fiat’s presence in the U.S. market continues to shrink, and it’s difficult to see how the situation improves in the coming years. The Topolino has slim chances of making a significant positive impact once it reaches North America.
Chrysler remains in desperate need of fresh products, but at least it’s holding steady with the Pacifica and Voyager minivans. The brand finally has its own design studio, offering some hope that new metal will arrive before the decade is out.
Source: Stellantis
