The elusive Prime drink, which was launched by English YouTuber KSI and American YouTuber Logan Paul last year, has been flying off the shelves.
Prime, which was developed to 'refresh, replenish and refuel', is currently available in two major UK supermarkets, Asda and Aldi, and was fleetingly around in Costco, but fans have struggled to get hold of the drink as it seems to go out of stock as soon as it comes in.
Some smaller corner shops are selling it well over its recommended retail price, and parents are complaining about how hard it is to get hold of the beverage.