While traditionally sitting rooms were arranged so they faced the fireplace, in more recent years, the go-to focal point of any lounge was the TV. But that is now changing, too, as the ‘conversation-first living room’ trend is on the rise.
This living room trend is only growing in popularity as more people prioritise connection with family and friends over centring a whole room around a screen. ‘It’s simply about designing a living room around people rather than a screen,’ says Jill O’Doherty, design consultant and assistant manager at Sofas & Stuff's flagship showroom.