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Uri Gal, Professor in Business Information Systems, University of Sydney

Do Woolworths shoppers want Google AI adding items to buy? We’ll soon find out

Woolworths has announced a partnership with Google to incorporate agentic artificial intelligence into its “Olive” chatbot, starting in Australia later this year.

Until now, Olive has largely answered questions, resolved problems and directed shoppers to information.

Soon, Olive will be able to do more: planning meals, interpreting handwritten recipes, applying loyalty discounts and placing suggested items directly into a customer’s online shopping basket.

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