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The Independent UK

Katie Rosseinsky

Do women really need to pretend they are men on LinkedIn to get their posts seen?

LinkedIn Nicole Ratcliffe

Women have been switching their gender on the social networking platform - (Getty/iStock)

The LinkedIn algorithm is a mysterious thing. Why, I’ve wondered when perusing the work-focused networking site, is it so determined to serve up inspirational quotes about industries I’ve never worked in, or details of the daily routines of CEOs I’ve never heard of? Why does it simply love to show me posts about what one middle manager’s marital breakdown (or other personal life woes) taught them about B2B sales tactics?

All of these, I believe, are valid queries (and bugbears). But now a much more pressing question about LinkedIn has become a source of debate and investigation: could the network’s algorithm in fact be prioritising posts made by men, making them more visible in our feeds?

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