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Bangkok Post

Business

Do startup entrepreneurs neglect their soft skills?

I am excited today because I will be present this week when five C-level leaders I know will share their personal stories of transforming and leading transformation for the first time. My excitement led me to reflect on my own experiences and consider the question I posed in the headline.

Read or listen to almost any transformation story, and it invariably starts with leaders improving their soft skills for better results. Whether it be in manufacturing, retail or tech. Starbucks, Kone Elevators, Microsoft … the story and elements may differ, but the theme remains the same.

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