Managing Victory while the world burns. The British Olympic Association has an impressively large selection of mottoes and taglines at its disposal. Even its main competition handle, “Team GB”, is basically a cool slogan, a mid-90s rebrand of UK plc’s Summer Sport division.
Beyond this we have a full roster, many already safely trademarked: Believe in Extraordinary. Pride the Lion. The Lion Awakens. Patriotic Lion Alternatives For A Brighter British Tomorrow. On closer inspection the last couple of these may in fact be taglines for the current spume of British nationalist movements which, in an unfortunate coincidence, tend to have the same kind of vibe, vocab and big cat imagery.
