The Democratic National Committee is launching a new voter registration effort targeting younger voters — including at college football games in two key states.
It’s part of a broader six-figure expenditure to reach younger would-be voters are ahead of midterm elections in places where there are key gubernatorial, Senate and House races. The ads on a variety of platforms promote IWILLVOTE.com in conjunction with National Voter Registration Day, which is Tuesday.
“The right of every eligible citizen to vote is a core tenet of our democracy — and with so much on the line this year, it’s never been more important that we exercise that right,” DNC Chair Jaime Harrison said in a statement. “The stakes of the midterm elections are big for young Americans and the DNC is meeting them where they are to encourage them to register to vote and make their voices heard.”
