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Fortune
Fortune
Steve Mollman

DJ David Guetta used Eminem in a set and ‘people went nuts’—but A.I. generated the rapper’s voice and lyrics and that sparked some thorny questions

(Credit: Jeff Kravitz—FilmMagic)

Last Friday, DJ David Guetta tweeted a video in which he explained that he used Eminem’s vocals in a recent set and “people went nuts.” One tiny thing to note: Artificial intelligence had more to do with it than the actual rapper. Guetta said he used A.I. tools to recreate Eminem’s voice and generate the lyrics. In other words, the real Eminem had nothing to do with his “appearance” in the set.

Guetta added that he would “obviously” not distribute the track commercially. He did not address the legality of using an A.I.-generated version of the rapper's voice singing A.I.-generated lyrics (“This is the future rave sound. I’m getting awesome and underground”), in this case in a concert setting that he was presumably paid for. Vocalists and other artists feeling anxiety over such capabilities can be forgiven.

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