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The Guardian - US
The Guardian - US
Business
Nick Robins-Early in New York

Disney to invest $1bn in OpenAI, allowing characters in Sora video tool

Mickey Mouse and Minnie Mouse
Mickey Mouse and Minnie Mouse floats at the Magic Kingdom Park at Walt Disney World in Orlando, Florida, on 3 April 2025. Photograph: Gary Hershorn/Getty Images

Walt Disney has announced a $1bn equity investment in OpenAI, enabling the AI startup’s Sora video generation tool to use its characters.

Users of Sora will be able to generate short, user-prompted social videos that draw on more than 200 Disney, Marvel, Pixar and Star Wars characters as part of a three-year licensing agreement between OpenAI and the entertainment giant.

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