Streaming service Disney+ is launching a cheaper version with commercials late this year in the U.S. as Walt Disney Co. tries to improve its chances of hitting its subscriber goals.
The Burbank-based company announced the coming ad-supported tier Friday, but did not disclose the price or a precise launch date.
The ad-free Disney+ costs $8 a month in the U.S., already less expensive than its biggest rivals, including Netflix ($15.50 a month for its standard plan) and HBO Max ($15 a month).