Disney CEO Bob Iger says the company's Disney+ streaming platform is about to undergo "the biggest and the most significant changes from a product perspective" since its 2019 launch and, surprise surprise, it's all about AI.
Iger was speaking on Disney's quarterly earnings call this Thursday (thanks, Variety) and, in the context of Disney+ merging with Hulu, went into the platform's future with AI-based games and user-generated content (UGC). Disney+ should be "a portal to all things Disney," said Iger, and "with the deployment of AI" it can be used "as an engagement engine for people who want to go to our theme parks, want to stay at our hotels, want to enjoy our cruises, our cruise ships. And obviously, there’s a huge opportunity for games."
