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Benzinga
Benzinga
Business
Phil Hall

Disney And Imax Take In $500K For One-Day Screening Of Beatles' Rooftop Concert Footage

Imax Beatles NYSE IMAX Corp Walt Disney Co

Walt Disney Co (NYSE:DIS) pocketed about $500,000 in ticket sales from a one-day-only screening of an edited version of “The Beatles: Get Back” at nearly 70 IMAX Corp (NYSE:IMAX) theaters.

What Happened: According to The Hollywood Reporter, a one-hour special edition of the eight-hour “The Beatles: Get Back” focused on the band’s last live performance on the roof of their Apple Corps headquarters in London. The screening was booked for Jan. 30, which has a special resonance since the concert occurred on Jan. 30, 1969 — and it also didn’t hurt that there were no major new films in national release over the weekend, which gave a wide berth for this special presentation.

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