
If you’re planning to swing the sticks while at the 2024 NAB Show in Las Vegas, there’s a new place to play—and an expansive digital signage system is part of the appeal. LG Global Solutions has announced a partnership with Atomic Golf, which opened on March 22, to outfit every step of the customer journey, from the parking lot to the tee line, with digital experiences.
Located next to The STRAT Hotel, Casino & Tower, Atomic Golf offers an immersive, technology-enhanced experience through game play and entertainment. The four-story venue spans nearly seven acres and hosts 103 separate hitting bays. It also includes four bars, two meeting spaces, and a 12,000-square-foot arcade. According to Brian Birckbichler, Atomic Golf's SVP of golf entertainment, the digital signage network will be a core element of the guest experience.