The election has commenced and the race is on – to amass as many likes, shares and comments as possible. Digital campaigning, particularly through social media, is now a key part of political candidates’ communication toolkit.
In fact, every general election campaign since 1997 has at some point been lauded as the first to make effective use of digital campaigning. But it was in 2015 that David Cameron’s campaign first made strategic use of social media to drive an election victory.
