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The Guardian - UK
The Guardian - UK
National
Emma Brockes

Digested week: Smirking Gwyneth Paltrow turns Coldplay kiss-cam scandal into a marketing win

Gwyneth Paltrow
Gwyneth Paltrow with her signature smirk. Photograph: Marc Piasecki/Getty Images

Monday

She is an actor, a businesswoman, a guru and an influencer, but at heart – let’s be honest – Gwyneth Paltrow is a sales guy, who has shown us time and again via Goop how thoroughly she understands how to monetise sneering. This week, crisis PR-style, she lent her world-class expertise to Astronomer, the company that dragged everyone’s eyes up to the jumbotron at a Coldplay concert two weeks ago when two of its married executives were entwined where they shouldn’t have been.

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