Dietrich Mateschitz, the co-founder and owner of Red Bull and a huge name in motorsport advertising, has died after a long illness.
The Austrian was best known for his long-time stewardship of the energy drinks giant, which he co-founded in the 1980s. He combined that business with his love for motorsport, sponsoring teams across several different series through the decades.
Most notably, in November 2004, his company bought the Jaguar Formula 1 racing team and created Red Bull Racing, now one of the strongest teams on the grid. Red Bull also owned the Toro Rosso team which was rebranded in recent teams as AlphaTauri.
