New Delhi: Diageo India has gone for a major revamp of its 125-year old flagship whisky brand McDowell's No 1, a move which will help the leading alcoBev maker to strengthen its positioning in the mass-premium segment and appeal to a new generation of consumers.
As part of the revamp, the company has introduced an upgraded blend comprising select imported Scotch, Indian malts and premium grain spirits, with the whisky matured in select oak and American barrels and blended across India and Scotland.
