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The Independent UK
The Independent UK
World
Alisha Rahaman Sarkar

Dettol apologises after advert promoting clean-up of ‘toxic men’ sparks backlash in China

Dettol China
The boss of household goods giant Reckitt said there was room to ‘sharpen and improve’ under a strategy overhaul (Alamy/PA) - (PA)

Dettol has apologised after facing backlash in China over an advertisement supposedly calling out sexism.

The British hygiene brand was criticised by Chinese social media users for objectifying women and reinforcing gender stereotypes through its micro-drama style advertisement alluding to a woman's chastity.

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