Just as TikTokers and social media frequenters have been opting to swap lux beauty products for viable drug store alternatives, travellers are choosing to buy tickets to lesser-known getaways, or “dupes” for popular spots – and experts say it could save their wallets.
The idea “dupes” was championed by Gen Z in their pursuit of affordable duplicates for high-priced products. The phenomenon took hold of the internet in 2020, when the pandemic forced communication and interaction online. Influencers were sharing insider knowledge with their audience, directing them to must-haves that wouldn’t break the bank.
