Nearly a decade ago, venture capital funds with a gender-diversity strategy were hard to find in the vast heartland of the U.S. between the coasts.
Austin-based True Wealth Ventures set out to remedy that. It searches for financially outperforming startups led by women that aim to improve environmental or human health.
General partners Sara Brand and Kerry Rupp began raising money for their firm’s first two investment funds and quickly discovered that most of their investors had never even been invited to put money into a VC fund. Neither had they, despite being veterans of the tech industry.
