At the exclusive preview of Blenders Pride Glassware Fashion NXT in Hyderabad, the audience got to glimpse the new face of fashion with designer JJ Valaya’s bridge-to-luxury line JJV Kapurthala. He informs the collection is all about accessible fashion and not couture. The designer says, “I have been a wedding specialist. So people don’t really come to me for casual wear. But on this platform, for the first time in Hyderabad, we are showcasing a JJV, which will be priced under ₹50,000. It starts at ₹10,000. As recently as last week, we opened in Delhi. We are soon opening in Hyderabad.”
JJ loves Hyderabadis and feels they are the Punjabis of the south who go all out to celebrate all occasions, especially weddings.
The collection for the Fashion NXT 2024 was influenced by global trends and curated around three unique themes that are at the apex of evolving fashion. They are Wanderluxe, representing the influence of luxury fashion in holiday wear; Gloss and Glam, representing the modern interpretation of glamour in high fashion; and Interglamatic, representing fashion inspired by futurism.
