
So much pontificating has been done about the relatively simple question of what women want to wear.
For Ashlynn Park, the fashion designer behind the acclaimed womenswear brand Ashlyn (her first name; drop the second 'n'), the answer is intuitive: Women want high-quality clothes that complement, not complicate, their lives. "I'm 42 years old and have a little more experience than young designers," the South Korean-born designer tells me on a video call. I know what women want to wear because I know what I want to wear."