A second Loose Woman has been secured as a brand ambassador by Cleethorpes online fashion house Tilletts Clothing.
Denise Welsh will follow in the footsteps of Coleen Nolan, recruited for the spring collection.
The actress and presenter, who starred in Coronation Street, Waterloo Road and Hollyoaks before becoming a regular panellist on ITV’s daytime chat show, was a strong choice for the team, based in Wilton Road, Humberston.