Vice President Kamala Harris’ presidential campaign has already spent more than $1 million airing its first TV ad as she hits the ground running and works to reintroduce herself to voters. The campaign has booked about $6.5 million worth of ad time this week across key battleground states.
Harris’ campaign, along with allied Democrats, has also invested over $20 million in digital advertising efforts since President Joe Biden withdrew from the race. This strategic investment has played a significant role in Harris’ impressive $200 million fundraising haul during her first week as the presumptive Democratic presidential nominee.
When considering all campaigns, allied committees, and outside groups, Democrats have nearly doubled Republicans’ ad spending. Democrats have spent approximately $50.6 million compared to Republicans' $25 million since Biden's exit from the race.
On the other hand, with the political landscape evolving post-Donald Trump's presidency, his campaign is increasing its ad spending. The campaign has booked more than $7 million worth of ad time for this week and the next, each exceeding the total ad spending by the campaign throughout the year.
Looking at the bigger picture, including all presidential ad spending to date – encompassing past spending, future reservations, primary campaigns, and outside groups from both parties – the total ad spending on the 2024 presidential election has now surpassed $1.1 billion.
