
As the final months of the presidential race approach, Democrats have secured a significant advantage over Republicans in terms of ad time reservations. Currently, Democrats have reserved more than twice the amount of ad time compared to Republicans, with about $289.4 million worth of ad time booked from tomorrow through Election Day, while Republicans have about $127.8 million in future reservations.
The main drivers of this advantage for Democrats are Vice President Kamala Harris' campaign and its top allied super PAC. The Harris campaign, buoyed by a surge in enthusiasm and fundraising, has nearly $107.9 million in ad time booked, which is approximately double the amount reserved by Donald Trump's campaign.