At a time when every company is warning employees not to blindly trust in anything—even corporate emails, lest they be from fraudsters trying to manipulate and socially engineer—trust has become more challenging to engender and maintain.
Advisory firm Deloitte breaks it down into four factors, said U.S. Human Capital Practice leader Simona Spelman, who spoke at Fortune’s Most Powerful Women Summit in Santa Barbara, Calif., last week. Those pillars are reliability, transparency, capability, and humanity, said Spelman, who added trust seems like a “soft” word, but has the power to galvanize or drag on momentum as companies try to advance. Moreover, maintaining balance among the four pillars on a go-forward basis will continue to be an evolving issue to measure as companies press further into AI, particularly after some layoffs have been blamed on replacing employees with AI instead.