Good morning, Broadsheet readers! Plagiarism accusations ensnare more leaders in academia, car-tracking technology can be dangerous in the hands of abusers, and a British food entrepreneur expands to the U.S. Have a productive Monday!
- New market. In the U.K., Deliciously Ella is a well-known brand. The plant-based consumer packaged goods line sells its granola bars and pasta sauces in 10,000 stores across the U.K. and Europe, including grocer Waitrose and drugstore Boots. Its founder, Ella Mills, has published eight cookbooks.
But Deliciously Ella has yet to fully penetrate one major market: the U.S. This fall, the brand began selling products through its first retail partner in the U.S., the healthy foods wholesaler Thrive Market. The launch was part of a strategy to tackle one of the world's biggest markets slowly and deliberately.
