
Colorado coach Deion Sanders didn't invent the NFL-celebrity-to-college-coach-pipeline, but he might've perfected it.
Since 2023, the Hall of Fame defensive back and wide receiver has emerged—to borrow business parlance—as a legitimate disruptor in the collegiate space. His media-friendly style has won the Buffaloes legions of fans, and Colorado won nine games this year for the first time since 2016.