The way the sports media ecosystem has reacted to Deion Sanders since he landed in Boulder has been fascinating. Few things in recent history have drawn a cartoonish overreaction like Colorado winning its first three games last season against middling opponents. The Buffaloes falling apart and limping to a 4-8 finish then inspired so many told-you-so's. This season, bizarrely enough, Sanders has made good on all those high expectations by captaining his team, which features two Heisman Trophy-caliber standouts, to a 7-2 record. And even though Colorado is still very much alive for a spot in the College Football Playoff, the noise the program is generating has been relatively muted.
Of course, this is a good thing for Sanders even if television networks might wish they could capitalize on the moment more. Colorado's success highlights something a lot of people realize, which is that competency is boring. Winning in and of itself is not enough to earn entry into the B-blocks of national talk shows. There has to be a hook or an angle from which a million takes can spawn.
