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Sports Illustrated
Sports Illustrated
Sport
Kyle Koster

Deion Sanders and Colorado Are No Longer Ratings Gold

Sanders and Colorado are 5-2 on the year. | Mark J. Rebilas-Imagn Images

The Deion Sanders Experience in Boulder, Colo. is yielding a better on-field return as year two of the grand experiment continues. Interestingly enough, a more consistent performance on the gridiron is happening against the backdrop of falling television ratings for Coach Prime's program.

Colorado's victory over Arizona this past Saturday drew only 2.02 million viewers, per Sports Media Watch. This makes it the least-watched television event of the Sanders era. Which makes a lot of sense considering the Buffaloes took care of business early and often to take away any intrigue, plus the late-afternoon window put the FOX broadcast up against Alabama-Tennessee, Michigan-Illinois and other more compelling games. It actually signaled a drop-off from the 3.18 million viewers who tuned in for the Nebraska-Indiana Big Noon Kickoff showcase.

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