The Tush Push, a quarterback sneak used to great effect in professional football—also known as The Brotherly Shove, Organized Mass and many of its other nicknames—will die at the end of this 2025 NFL season. The causes of death will include: Its otherworldly effectiveness; a severe lack of understanding; shifting, unwritten, vague rules on what differentiates innovation from cheating (there are rules, but they’re deployed in myriad ways, with various interpretations); and a groundswell of support from franchises that lobbied for its death, starting after last season.
