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Creative Bloq
Creative Bloq
Technology
Joe Foley

Debate rages over generative gaming – is it really the next big thing?

Reddit
Image from an AI-generated video of an imaginary video game showing a man travelling on a flying carpet through a city.

Generative AI continues to provoke a mix of excitement and consternation across creative industries. Every day brings announcements of new research and new AI apps, and several creative agencies we've spoken to suggest designers need AI skills today to get ahead.

Gaming is no exception. Both developers and tech giants like Nvidia are exploring AI models for game ideation, enhancement and even creation. But could that extend beyond generating game assets or even whole games to 'generative gaming' or 'living games' in which gameplay is generated by players themselves?

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