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Creative Bloq
Creative Bloq
Technology
Erlingur Einarsson

Dear Samsung, please send your foldable phones back to the '90s

A half-open Samsung Galaxy Fold with a screen that's broken in the middle

One of the best written, shot, acted and produced ads on TV (and your YouTube preroll rotation) is a devilishly clever and funny take on teen horror films, except the frightening presence here is not a masked killer or a flesh-eating cabin-fever virus. No, it's that most terrifying spectre of all; a foldable smartphone: the Samsung Galaxy Flip 5.

I really like this ad, and I wholeheartedly agree with the spell-stricken teen about 30 seconds in, as she stares in helpless catatonia at the abominable Flip 5 being waved around by its owner/victim: Leave. Now. Run away and never look back.

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